EARLY HISTORY
JAIPUR, RAJASTHAN 1947
The story began in the magical pink city of Jaipur and the adventurous expeditions of the Group’s pioneer, Mr. S S Gupta, soon after the end of the British colonization of India.
In the early 1950s the newly liberated Indian continent was throwing up exceptional opportunities in both business and commerce. Mr.SS Gupta, a then young motivated entrepreneur, dreamt of putting his beloved native place - Jaipur, on the international map of fame. His love for gemstones took him on adventurous and dangerous journeys around the world, at a time when global travel was daring, pricey and filled with racism.


The Pink City, Jaipur under the British Raj
EARLY EXPLORATIONS
IN SEARCH OF GEMS
SS Gupta’s adventurous and keen business spirit took him across the world, from Africa to Columbia to Brazil in search of the finest Gemstone mines.
Lusaka, Zambia, 1955

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MID HISTORY
A GEMSTONE MINING
CONGLOMERATE
By the mid 1970s - 1980s, the family business grew into a gemstone empire, owning Emerald, Ruby and Sapphire mines in Africa, South Africa, Columbia, Brazil and Kashmir
The family held famous gemstone auctions and had in their client list included some of the most prominent Jewellers from across the globe. With a global gemstone reach, the group set up a diamond and gemstone trading offices in Jaipur, Singapore, Hong Kong, and Europe, and auction houses in Zambia and Brazil. They expanded their business reach and were one of the founders of the synthetic stone business in partnership with Swaroski. National Geographic magazine even credited them as the largest emerald dealers in the world in value as well as volume.

The sorting stations
Gravelotte Emerald Mine, South Africa 1978
The key to our design is choosing the gemstone.
The story of the jewellery will begin here.
